About Us
Lemonade Hype is a full-service digital marketing and creative Studio.
We’re a passionate team of strategists, designers, and storytellers who aren’t afraid to roll up our sleeves and make bold ideas happen.
From boutique startups to established brands, we partner with forward-thinking businesses that are shaping the future of their industries—bringing fresh perspective, elevated visuals, and smart strategy to every project.
The Leadership Team
GUIDING THE VISION. DRIVING THE HYPE.
Andrea Sanchez Krafft
Owner + CEO
Andrea is the founder of Lemonade Hype, a full-service digital marketing and creative agency she launched in 2016. Her journey began with the transformation of her mother’s brick-and-mortar swimwear store into a thriving e-commerce brand, Cacique Boutique. Through that experience, Andrea gained hands-on expertise in graphic design, online marketing, and business development—laying the foundation for what would become her full-time passion.
As demand grew for consulting and creative services, Andrea founded Lemonade Hype to help other entrepreneurs bring their brands to life through bold storytelling and smart strategy. She continues to lead the agency today, while also running her nonprofit, When Life Gives You Lemons, a 501(c)(3) organization dedicated to supporting aspiring entrepreneurs and students.
Andrea is passionate about empowering others and has been honored as a guest speaker at both the University of Miami and Florida Gulf Coast University. Her work and businesses have been featured in Florida Weekly and the Naples Daily News.
Claudia Morillo
Chief operating officer
Often referred to as the “mama” of the team, Claudia is the steady force and strategic backbone of Lemonade Hype. Her nurturing spirit is matched by her ability to keep the wheels turning—ensuring every project, report, and campaign is executed with precision.
While she’s occasionally out in the field capturing content or meeting with clients, Claudia is most often behind the scenes: building client strategies, managing paid ad campaigns, analyzing performance data, and guiding the team through execution.
With over 25 years of experience in the retail industry, Claudia also brings invaluable expertise in e-commerce strategy, store merchandising, inventory management, and warehouse logistics—making her a trusted consultant to our product-based clients.
Cameron McMullen
Director of Brand Development
Cameron brings brand stories to life through purpose-driven social media. With a Bachelor's degree in Communications, Public Relations, and Marketing from Florida Gulf Coast University, she combines strategic thinking with a creative eye to deliver meaningful digital impact.
With over seven years of experience in content creation, social media marketing, and influencer strategy, Cameron excels at building engaged online communities and driving measurable results. Her approach is both imaginative and data-informed—crafting comprehensive strategies rooted in current trends, platform insights, and client goals.
Whether she’s curating content, managing influencer collaborations, or optimizing campaigns, Cameron is passionate about helping brands grow with clarity and authenticity.
Ingrid Solberg
Brand Account manager
Ingrid is the strategic engine behind the social media feeds she manages—blending creativity with performance. As a Brand Account Manager, she oversees content creation, copywriting, and YouTube channel management with a sharp eye for detail and a deep understanding of what moves the needle.
With a natural talent for both online and offline sales, Ingrid knows how to craft content that doesn’t just look good—it converts. Her ability to understand a client’s voice, connect with audiences, and drive engagement makes her a powerful asset to every brand she touches.
The Squeezers
DESIGNERS, STORYTELLERS AND DIGITAL MAKERS
Sahiba PannU
GRAPHIC DESIGNER
kyle bianchi
WEBSITE DEVELOPER
Stephanie Scholes
CONTENT CREATOR
Sophia marie
CONTENT CREATOR
Jessie Perez
CONTENT CREATOR
cassidy hill
CONTENT CREATOR
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